Selling Your Signature Offers for Health Coaches
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eGuide: Defining Your Profitable Niche
Put these steps into action now. This will help you solidify your niche and come up with the messaging that will attract your ideal clients!
30-Minute Homework:
- Use the questions in Step 1 above to write down your story, the struggles you’ve had, and think about how you might help people who are struggling with the same things you did.
- Use the questions in Step 2 above to brainstorm about your interests and how they might inform your niche.
- Look online (Google Trends, Youtube Trends, etc.), in wellness magazines (like Shape, Yoga, or Health), or watch shows like Dr. Oz to find trends in wellness that match up with your story or interests.
- Write down the demographics and main health concerns for up to 3 potential niches (See Step 4 above). Choose the ONE that you want to run with right now.
- Define your sub-niche – the specific group of people you help and the specific symptom, disease, or issue you help them address.
Remember this >>
Your niche might evolve over time – it’s totally natural! So don’t freak out about narrowing your focus because you’ll be “stuck” with it forever.
Also, don’t choose a topic just because it’s popular. The best niche for you will be one that you feel passionate about!
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My name is Rachel A. Feldman
I am a kick-ass business coach for health and wellness professionals, who are sick and tired of having businesses that do not attract the ideal client or when they do, they do not have a system to teach them. I help them define niche, story, backstory, a system, and a leak-free business sales funnel. I had my own health struggles that lead me to be a health coach and then organically became a biz coach after my struggles and mastered my own leak free business funnel system. I went from making 13k to 6 figures by year 3 and now I am proud to say, I rock a business that feeds my soul, my spirit, and my family.
