The first essential step is to build awareness about your expertise and spread the message through your content. Now, a lot of people assume that written content is losing its charm; IT IS NOT.

It seems very appealing to skip the content creation part and jump right into making your lead magnet and run Facebook ads to start building up your list.

But the problem here lies in the importance of content. If you run an ad before creating awareness, you are directly directing the commercials towards a cold audience. The cold audience comprises of people who have never heard of you, who have never bought from you and neither do they trust you. Thus, the little audience you might be able to build through the ads, won’t be your ideal audience and it won’t bring you a lot of profit either. And don’t forget that running Facebook ads is not cheap.

Thus, content creation is the key to success. This is like a warm-up step for your sales funnel. You have to highlight the issues that your ideal client market might face and then just lightly hint at the solutions that you are going to provide them with. You have to focus on building an inspiring and educating content for your audience, which helps you in building awareness about your services.

Here are the most common types of contents that you can create:

• PDF download
• PDF and video
• Challenge
• Workshops
• Webinars
• Checklists

You don’t have to jump into all the types of content creation. Just pick two and work on them wholeheartedly. A lot of coaches make the mistake of trying to work on all the various models. This tends to make them lose interest faster, and it gets harder to manage too. So be realistic and pick two content creation mediums, to begin with, and focus on them.

Lastly, you must correlate your content to the lead magnet.  If your content and lead magnet do not connect, it can cause trouble for your sales funnel efficiency.