So, this is where the fun begins; you have to convert your subscribers into buyers. To do so, your lead magnet must never provide a complete solution to the client. Allow it to be perfect yet incomplete so that they convert into buyers, to get the answer from you.

This is where you provide your audience to a low-cost offer. You have to relate it strongly to the lead magnet just like your content is highly connected to the free gifts. Correlation is crucial. The introductory offer has to be deeply discounted. As much as a health coach might hate it, you have to think for less than $50. Anything less than $50 is hard to ignore for a new subscriber.

The low-cost offer is can be a one-time offer. As soon as someone subscribes to your website, this page pops up and introduces the offer to your new subscriber. Not everyone is going to jump into buying your services right away, and you need to accept it. It is completely okay!

The low-cost offer is not supposed to be looked up to as a revenue generator. It helps in making the first few sales, and that boosts your confidence as a new wellness coach. It also brings in some repeat sales because if a person buys once and are satisfied, they are going to buy again.

Remember some coaches create low cost offers that could be gateway programs. For example: a 14 Day Detox or 7 Day Weight loss is a low-cost offer as a Do It Yourself. And keep in mind price is relative… meaning some people do price higher than $77 but they always have different price points for the potential buyer who is NOT ready to spend $77. Using Nicole Jardim as an example, she created a combo package of a low-cost offer and gateway. A Masterclass with a gateway program.