Your wellness Biz Video Series
Video 2
Create Your Irresistible Low-Cost Offer
Video 2: Create Your Irresistible low-cost offer
The Low Cost Offer Formula for Health Professionals
So, this is where the fun begins; you have to convert your subscribers into buyers. To do so, your lead magnet must never provide a complete solution to the client. Allow it to be perfect yet incomplete so that they convert into buyers, to get the answer from you.
This is where you provide your audience to a low-cost offer. You have to relate it strongly to the lead magnet just like your content is highly connected to the free gifts. Correlation is crucial. The introductory offer has to be deeply discounted. As much as a health coach might hate it, you have to think for less than $50. Anything less than $50 is hard to ignore for a new subscriber.
The low-cost offer is can be a one-time offer. As soon as someone subscribes to your website, this page pops up and introduces the offer to your new subscriber. Not everyone is going to jump into buying your services right away, and you need to accept it. It is completely okay!
The low-cost offer is not supposed to be looked up to as a revenue generator. It helps in making the first few sales, and that boosts your confidence as a new wellness coach. It also brings in some repeat sales because if a person buys once and are satisfied, they are going to buy again.
Remember some coaches create low cost offers that could be gateway programs. For example: a 14 Day Detox or 7 Day Weight loss is a low-cost offer as a Do It Yourself. And keep in mind price is relative… meaning some people do price higher than $77 but they always have different price points for the potential buyer who is NOT ready to spend $77. Using Nicole Jardim as an example, she created a combo package of a low-cost offer and gateway. A Masterclass with a gateway program.
So, what makes your low cost offer unique? Here are some ways to work it up:
- A month’s free trial in your membership
- An audio or video course as it makes you more easily accessible for a broader audience
- A paid challenge
- A masterclass on your website
- A do it yourself program
The most crucial thing to keep in mind here is that you are providing your client with a partial transformation. It must not be complete. You might think that this is crazy because the lead magnet is also incomplete. But what you are focusing on is to appeal the customer to buy the whole package from you, which is the core offer that you wish to sell. That brings us to our last step!
MY PROFITABLE AND SUSTAINABLE BLUEPRINT
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Homework
Homework:
- Remember to always think of your ideal client and craft products that solve a problem.
- The reason a funnel works is because the freebie leads to a low cost offer that makes sense. Then the happy client wants to go to the next step with you (your next level program aka the mega program.
- Remember to think about your niche and their problems.
What is your niche?
- Gut Health
- Weight loss
- Sugar
- Cleansing & Detox
- Hormones
- Mindset
- Emotional Eating
- Autoimmune
- Ketogenic
- Clean Eating
What low cost offer would fix their problem?
Don’t know what to buy or where to start?
Know what your Rockstar biz needs?
Ready to build your business overnight?
My name is Rachel A. Feldman
I am a kick-ass business coach for health and wellness professionals, who are sick and tired of having businesses that do not attract the ideal client or when they do, they do not have a system to teach them. I help them define niche, story, backstory, a system, and a leak-free business sales funnel. I had my own health struggles that lead me to be a health coach and then organically became a biz coach after my struggles and mastered my own leak free business funnel system. I went from making 13k to 6 figures by year 3 and now I am proud to say, I rock a business that feeds my soul, my spirit, and my family.
Copyright © 2021 Rachel A. Feldman | Wellness Business Solutions In A Box. All Rights Reserved.