Functional Medicine Practitioner Starter Kit™
Complete Guide, Funnels, Journals and Marketing Kit for a Ready-to-Launch Functional Medicine Program Package for Health Coaches
The Functional Medicine Practitioner Starter Kit is a done-for-you functional medicine coaching package for health coaches who want to serve one of the fastest-growing, most underserved client demographics in wellness: people who are sick and tired of being told their labs are “normal” while they still feel terrible.
Creating comprehensive, science-backed content for a complex, evolving field like functional medicine takes months. Running a business at the same time makes it nearly impossible.
This Functional Medicine Practitioner Starter Kit positions you as the go-to expert for clients who are done with conventional medicine’s symptom-management approach, so you can stand out, attract premium clients, and generate consistent revenue without starting from scratch.
What health coaches can do with this kit
- Position yourself as a functional medicine specialist and attract the growing wave of clients who want root-cause answers - not just symptom management
- Guide clients through a comprehensive intake and tracking process using the professional client guide, 30-day journal, and gut health assessment
- Save 100+ hours of research, writing, and design time with this ready-to-brand, professional package
- Charge premium prices ($500-$2,000+) for specialized functional medicine coaching and support
- Launch complete - immediately with two done-for-you funnels, a social media package, and email sequences ready to go
Why functional medicine coaching is a high-demand opportunity
- The conventional medicine model is failing millions of people - and they know it. Clients are actively seeking practitioners who will actually listen, test, and treat the whole person
- Doctors have 7–15 minutes per appointment - there is zero time to educate clients on testing, lifestyle, nutrition, or root-cause protocols
- Clients are frustrated and desperate for answers - they’ve done the rounds, been told they’re “fine,” and are ready to invest seriously in someone who can actually help them
- Premium positioning: functional medicine clients are self-motivated, health-invested, and willing to pay for expert support that gets results
- Blue ocean market: very few health coaches are offering structured, professional-grade functional medicine programs (first movers win big)
The demand is here. The clients are ready. This kit gives you the content.
What's included in the Functional Medicine Practitioner Starter Kit
FOR YOUR CLIENTS...
Functional Medicine Starter Guide (20+ pages)
“Understanding Your Body. Finding the Root Cause. Taking Back Your Health.”
Starter Guide: A professionally designed, fully rebrandable Canva template.
- Add your logo, brand colors, and name in minutes.
- Print-ready or shareable as a PDF.
- Includes a Canva instructions page so setup is fast even if you have never used Canva before.
This is the exact educational framework functional medicine practitioners use to help clients understand what has been driving their symptoms and what to do about it.
Sections include:
- What is functional medicine? The root-cause difference vs. conventional medicine, explained simply
- Test and don’t guess: why “normal” labs are often meaningless, and what functional testing reveals instead
- The most common functional tests: comprehensive stool analysis, DUTCH hormone panel, full thyroid panel, micronutrient panel, OAT, food sensitivity panel, SIBO breath test, environmental toxin panel
- Your body’s five core systems: gut and digestion, hormones and adrenals, nutrient status and detox, immune function and inflammation, nervous system and stress response
- Symptom-to-System Map: a practical reference tool connecting symptoms to the body systems most likely involved
- Your functional medicine journey: step-by-step roadmap from intake to protocol to monitoring
- How long does healing take? Honest timeline expectations and foundational practices to start immediately
Ways to use this guide:
- 1-1 coaching framework (charge $1,200-$2,500 for 12-week programs)
- Group program curriculum (charge $297-$597 per person)
- Self-study digital course ($97-$197)
- Bonus in existing wellness programs
- Workshop or masterclass content
- Client education and onboarding resource
THE 30-DAY TRACKING JOURNAL (65 Pages)
Your clients can’t change what they can’t see – and this journal makes their patterns impossible to ignore
Tracking Journal: Delivered as a professionally designed, fully rebrandable Canva template
- Add your logo, brand colors, and name in minutes.
- Includes a Canva instructions page so setup is fast even if you have never used Canva before.
- Also available as a black-and-white, print-ready PDF for clients who prefer a physical journal.
This isn’t a generic symptom diary. This is a clinically designed daily tracking tool built specifically for clients beginning their functional medicine journey - capturing the food, mood, energy, bowel, and sleep data that their practitioner actually needs.
Includes:
- Day-by-day tracking pages for all 30 days – food log with post-meal notes, mood rating, energy rating (morning/afternoon/evening), bowel health with Bristol Stool Scale reference, sleep quality and hours
- Weekly check-ins – with pattern review, reflections, and questions to bring to appointments
- 30-Day summary page – for use in the results review session
- Bristol Stool Scale reference chart – so clients can accurately report bowel type
- Today’s Win section – daily positive focus to support compliance and mindset
Client value: Clients who track consistently come to sessions with real data – which means faster results, higher satisfaction, and stronger retention
2 ESSENTIAL CLIENT TOOLS (Ready to Print & Use)
These aren’t filler – these are the exact tools that make your intake process professional, efficient, and clinically credible.
Tool #1: My 30-Day Med Calendar (Bonus Tool Inside the Journal)
A dedicated medication and supplement tracking calendar included inside the journal - so clients can log their medications, dosages, and timing alongside their daily food, mood, energy, and sleep data. This gives you and your client a complete picture in one place.
Tool #2: Gut Health Assessment (Client Intake Tool)
Give this to new clients before their first session to gather the detailed health history, symptom picture, and system overview you need to ask the right questions and recommend the right tests.
For Your Business
Complete Marketing and Launch Package
Everything you need to attract clients, build your list, and launch your functional medicine program successfully – including two complete done-for-you funnels.
Social Media Package
Build your list and boost your credibility with these professional, high-converting marketing materials.
20 Social Media Promo Images
- Educational and promotional content addressing client problems, functional medicine myths, and the power of root-cause testing
- Perfect for organic social media posting across Instagram, Facebook, and LinkedIn
- Editable Canva Template: fully customizable with your brand colors, logo, and name
Free List-builder Funnel (“Test and Don’t Guess” Workshop)
Before clients buy, they need to trust you. This complete workshop funnel builds your list, establishes your authority, and warms leads into the $97 offer - all from a free 60-minute training.
Includes:
- Opt-In / Registration Page Copy – for the free “Test and Don’t Guess” workshop (why functional medicine testing changes everything)
- Confirmation / Thank You Page – post-registration page with workshop details, calendar add, and optional pre-workshop upsell
- Registration Confirmation Email (sends immediately)
- Pre-Workshop Reminder Email – 24 hours before the workshop
- Pre-Workshop Reminder Email – 1 hour before the workshop
- Post-Workshop Upsell Email – sent within 1–2 hours of workshop ending; the main conversion email
- Post-Workshop Follow-Up Email – 48 hours later, re-engages with value before re-pitching
- Post-Workshop Final Email – Day 5, warm close with open door
Business value: Launch a revenue-generating offer in a single afternoon – no copywriter required
MASSIVE BUSINESS-BUILDING BONUS
Done-For-You How to Use This Kit Setup Guide
When you invest in this program, you get our complete business success system included FREE.
An Internal Setup Guide
This guide walks you through every funnel, every file, and every placeholder - so you can go from purchase to published in one focused afternoon.
Includes setup instructions for both funnels, email platform automations, pricing recommendations, and subject line testing strategy.
MULTIPLE WAYS TO PROFIT FROM THIS PACKAGE
OPTION 1:
1-1 Functional Medicine Coaching
Use the complete guide, journal, and assessment tools as your framework for premium private coaching.
What to offer:
- 12-week Functional Medicine Deep Dive program
- Weekly coaching calls
- Gut Health Assessment at intake
- 30-Day Tracking Journal (delivered at session 1)
- Custom supplement and nutrition protocols based on client’s functional profile
- Ongoing test interpretation support
What to charge: $1,200–$2,500 per client
Math:
- 5 clients at $1,500 = $7,500 revenue
- Your investment: $197
- Net profit: $7,353
Why clients pay premium prices:
- They’ve already spent thousands on conventional care with no answers
- They’re highly motivated and done waiting for their doctor to help
- Very few coaches offer this level of structured functional medicine support
- Results are measurable, visible, and deeply meaningful
OPTION 2:
Group Functional Medicine Program
Use the complete guide, journal, and assessment tools as your framework for premium private coaching.
What to offer:
- 12-week Functional Medicine Deep Dive program
- Weekly coaching calls
- Gut Health Assessment at intake
- 30-Day Tracking Journal (delivered at session 1)
- Custom supplement and nutrition protocols based on client’s functional profile
- Ongoing test interpretation support
What to charge: $1,200–$2,500 per client
Math:
- 5 clients at $1,500 = $7,500 revenue
- Your investment: $197
- Net profit: $7,353
Why clients pay premium prices:
- They’ve already spent thousands on conventional care with no answers
- They’re highly motivated and done waiting for their doctor to help
- Very few coaches offer this level of structured functional medicine support
- Results are measurable, visible, and deeply meaningful
OPTION 3:
Self-Study Digital Course
Package the guide, journal, and assessment as a self-study course with video lessons.
What to offer:
- Complete Functional Medicine Starter Guide (PDF)
- 30-Day Tracking Journal (printable PDF)
- Video lessons walking through each section
- Email support or monthly Q&A calls
What to charge: $27–$197
Math:
- 50 sales at $97 = $4,850 revenue
- Your investment: $197
- Net profit: $4,703
- Plus: Passive income that sells 24/7
Why this works:
- Low price point = high volume
- Scalable (no time-for-money exchange)
- Can be fully automated
- Perfect for clients who want to explore functional medicine before committing to 1-1 coaching
OPTION 4:
High-Ticket Hybrid Program
Combine 1-1 coaching with the digital materials for a premium VIP offering.
What to offer:
- Complete digital course materials
- 6 private 1-1 coaching sessions
- Voxer or messaging support between calls
- Personalized protocol based on functional profile
- Gut Health Assessment at intake + 30-Day Tracking Journal
What to charge: $2,500–$4,000
Math:
- 3 clients at $3,000 = $9,000 revenue
- Your investment: $197
- Net profit: $8,853
OPTION 5:
Workshop or Masterclass
Host a live “Test and Don’t Guess” workshop on functional medicine, using the guide as your teaching framework. (All the copy is already done for you in Funnel 2.)
What to offer:
- 60-minute live workshop
- Functional Medicine Starter Guide (bonus for attendees)
- Recording access
- Live Q&A session
What to charge: Free (list-builder) or $47–$97 per person
Math (paid version):
- 30 attendees at $67 = $2,010 revenue
- Backend: 10 people upgrade to 1-1 or group coaching
- Your investment: $197
- Net profit: $1,863 (plus coaching sales)
OPTION 6:
Add as Premium Bonus
Increase conversions on existing programs by adding the Starter Kit as a bonus.
How to use it:
- Fast-action bonus (enroll within 24 hours, get the Functional Medicine Starter Kit FREE)
- VIP tier bonus (pay more, get the full kit + 1:1 session included)
- Package with hormone health, gut health, or weight loss programs
- Limited-time enrollment bonus
Impact:
- Increases conversion rates by 20–40%
- Adds $150–$300 in perceived value
- Differentiates your offer from competitors
Math: On a $500 program with 20 sales:
- 25% conversion increase = 5 additional sales
- 5 × $500 = $2,500 additional revenue
OPTION 7:
Membership Content
Use different sections as monthly content for a membership or subscription program.
What to offer:
- Month 1: What Is Functional Medicine & The Testing Difference
- Month 2: Your Five Core Systems – Gut & Hormones
- Month 3: Nutrient Status, Detox, and Immune Function
- Month 4: Nervous System, Stress Response & Symptom Mapping
- Monthly live Q&A calls
- Community support and accountability
What to charge: $47–$97/month
Math:
- 25 members at $67/month = $1,675/month
- 12 months = $20,100 annual revenue
- Your investment: $197 (one-time)
- Net profit Year 1: $19,953
OPTION 8:
Corporate Wellness Programs
Approach integrative medical practices, wellness centers, or corporate HR teams with a functional medicine education program.
What to offer:
- Patient or employee education program
- Group workshops using the Starter Guide and Journal
- Branded educational materials (your logo on all deliverables)
- Ongoing support and follow-up services
What to charge: $5,000–$15,000 per corporate client
Math:
- 2 corporate clients at $7,500 = $15,000 revenue
- Your investment: $197
- Net profit: $14,853
Why this works:
- Businesses and medical practices need turnkey patient education solutions
- You become the expert provider for their clients or employees
- Potential for ongoing revenue and high-quality referrals
- Positions you as an authority in a credibility-driven field
Buy it. Brand it. Launch it.
This is what it would cost to create this program yourself:
| Service | Cost |
|---|---|
| Professional copywriter for sales page + funnel emails | $3,000–$6,000 |
| Content creator for 20-page client guide | $1,500–$3,000 |
| 65-page journal design and layout | $1,000–$2,000 |
| Graphic designer for 20 social media images | $500–$1,500 |
| Canva template designer | $300–$600 |
| Research and medical review | $500–$1,500 |
| Your time (100–200 hours) | PRICELESS |
TOTAL VALUE: $15,000+
Plus you'd spend 3-6 months creating it all...
Your Investment Today:
Why This is a SMART Business Investment:
-
Instant ROI From Your Very First Client
For less than the cost of one coaching session, you get a complete, professional program that can generate $5,000–$20,000+ in revenue. -
Two Complete, Done-For-You Funnels
Most coaches never build even one. Yours are ready to publish — just fill in your name and links. -
Professional Copy, Ready Instantly
Weeks of writing and development, delivered to you the moment you purchase. No staring at a blank page. -
Rebrandable Canva Templates for Everything
Add your logo, colors, and name to both the client guide and the journal in minutes — no designer needed. -
Print-Ready Client Documents Included
Every client-facing file is black-and-white and formatted to print or share as a PDF right away. -
No Learning Curve
Every file comes with a step-by-step setup guide so you know exactly where each piece goes and how to get live fast.
Real Results from Health Coaches Using Done-For-You Programs
What happens when you buy
Step 1: Complete your secure purchase
Step 2: Instant access – download your complete Functional Medicine Practitioner Starter Kit immediately to your inbox
Step 3: Start with the How to Use This Kit guide – it walks you through every file, every funnel, and every step to getting live
Step 4: Open the Canva templates and rebrand the client guide and journal with your logo, colors, and name
Step 5: Upload your funnel copy to your website or page builder, fill in the brackets, and connect your payment processor
Step 6: Load the email sequences into your email platform and set up your automations
Step 7: Launch your functional medicine program and start enrolling clients!
When you buy any content from us, you get everything you need to build your Rockstar Wellness Business.
- Access to a FREE COURSE with e-guides, handouts and a 30 day simple launch plan plus 4 videos
- Access to a Pre-Launch Checklist
- Access to a Resource Guide with information on website hosting, screen sharing tools, webinar hosting, websites, email marketing etc..
- Launch Manual – 16 page book helping you to launch your biz without overwhelm
Launch Manual Topics include:
- Your Program Overview
- Your Program Documents
- Your Launch Plan
- Know Your Program Details
- Program Next Steps
- Your Niche Message
- Begin to pre-market your program
- Edit All Client Files to Make the Program Yours
- Pre-Launch Checklist
- Opt-In Freebie
- Facebook Group
- Kick Off Call
- Wrap Up Call
- Program Emails
- Program Sales Page
- Setup PayPal button
- Create Facebook Event for Marketing
- PROGRAM LAUNCH CHECKLIST
- POST-LAUNCH CHECKLIST
- FINAL TIP
- Launch Timeline
- The Roadmap: A detailed page explaining the power of a funnel for your business for the new coach or coach upleveling.
- A Launch SOP (Standard Operation Protocol) AKA the checklist for launching your freebies or even a webinar.
- A Launch timeline to help you plan your launch – online or offline.
- Pricing Guide – 10 pages – Pricing suggestions for 1-1 coaching, groups and even memberships with examples.
- Tech Tutorials: We want to lessen the overwhelm.
Tech Tutorials Topics include:
- How to change covers
- How to Create a Facebook Biz Page
- How to use Bitly
- How to Edit your Table of Contents
- How to use canva
- How to Create a PDF from a PowerPoint Presentation
- And more..
FAQ
Most frequent questions and answers
No certification is required to purchase or use this kit as a health coach. The materials are designed to complement your existing coaching skills and scope of practice. As always, position yourself within your credentials and refer clients to licensed practitioners for medical testing and interpretation.
The client-facing materials are ready to brand and use. The funnel copy is ready to publish after you fill in the bracketed placeholders with your name, practice name, links, and a brief personal bio. You’ll want to personalize the About/Bio section in your own voice – but the rest is done.
Free information is scattered, generic, and often contradictory. This program provides a complete, organized system based on what actually works—plus actionable handouts clients can use immediately. More importantly, clients aren’t paying for information—they’re paying for YOUR guidance, accountability, personalization, and support. This program just gives you the structure to deliver that transformation efficiently.
Yes! You have full rights to edit, customize, and brand all client-facing materials (the guide, handouts, and client resources) with your own logo, colors, and messaging. Make it uniquely yours. The only restriction is you cannot resell the materials themselves to other coaches.
Most coaches launch within 1-2 weeks of purchase. Some launch the same week! The program is ready to use immediately—you just need to customize with your branding and decide how you’ll deliver it (1-1, group, course, etc.). The included launch materials guide you step-by-step.
Yes! That’s exactly what the $97 Low Cost Offer Funnel is built for. You’re purchasing the practitioner license, which includes the right to rebrand and sell these materials to your own clients and patients. You may not resell the templates themselves to other coaches.
No specific certification is required to offer lifestyle coaching for a functional approach to wellness. However, having a general health coaching certification or nutrition certification adds credibility. If you’re a certified health coach, nutritionist, personal trainer, or wellness professional, you’re qualified to offer this support within your scope of practice.
The How to Use This Kit guide walks you through every step of the setup process, including how to connect your payment processor, upload your files, and automate your email sequences. If you can navigate Kajabi, Flodesk, Mailchimp, or any standard page builder, you can get this live.
Absolutely! The program is designed to be versatile.
Use it for:
- 1-1 coaching
- Group programs
- Self-study courses
- Workshops
- Memberships
- Corporate wellness
- Or all of the above!
That’s the beauty of done-for-you content—infinite applications.
The included marketing materials help you attract clients. Additional strategies:
- Partner with integrative and naturopathic doctors who don’t offer coaching
- Network in online communities where people discuss chronic illness, gut health, and hormones
- Create social content addressing common frustrations like “normal labs” and unresolved symptoms
- Run Facebook or Instagram ads targeting people interested in functional medicine and root-cause health
- Speak at local wellness events or host a free online workshop using the included “Test and Don’t Guess” funnel
- The demand is there — you just need to make your offer visible
We offer flexible payment options to make this investment accessible. Click the payment plan link during checkout to see current options (typically 2-3 monthly payments).
The core information about nutrition, supplements, lifestyle, and habit formation remains consistent. However, you’re responsible for staying current on functional medicine research as you grow your expertise. This program gives you the foundation—you’ll naturally deepen your knowledge as you work with clients.
Here’s the truth: Your clients don’t need you to reinvent the wheel. They need your guidance, support, personalized implementation, and accountability. This program provides the structure and information—YOU provide the transformation through your coaching, encouragement, and expertise. That’s where the real value lies. Every successful coach uses frameworks, systems, and proven methodologies. This is yours.
Due to the comprehensive nature of this program and to protect intellectual property, we don’t offer samples. However, we provide a detailed breakdown of everything included on this page. If you have specific questions about content, contact us before purchasing.
While we don’t offer refunds on digital products, we’re confident this program will work IF you implement it. The coaches who succeed are those who take action—brand the materials, launch their offer, and market to clients. The program provides everything you need; your job is execution.
Funnel 1 (Low Cost Offer Funnel) is your paid $97 offer – use it to generate immediate revenue from your existing list or warm traffic. Funnel 2 (Free Workshop Funnel) is your list-building engine – it runs before or independently of Funnel 1 and sells the $97 kit on the back end of a free workshop.
Your Time is now my friend...
Say YES to your success!
The functional medicine wave is happening RIGHT NOW.
Every day you wait, more coaches are discovering this opportunity.
Every day you hesitate, potential clients are struggling without your support.
Every day without this program, you’re leaving money on the table.
This is YOUR moment to position as the functional medicine expert in your market.
For less than what you’d charge for TWO coaching sessions, you get:
• A professional 20-page Functional Medicine Starter Guide (rebrandable Canva template)
• A 65-page 30-Day Tracking Journal (rebrandable Canva template)
• A complete Gut Health Assessment intake tool
• A done-for-you $97 Low Cost Offer sales funnel with emails
• A complete free workshop funnel with 8 pieces of email copy
• 20 professionally designed social media images + Canva template
• Setup guide, subject line vault, and PS line options
You could spend 6 months and $15,000+ creating this yourself...
Or you could invest $397 and launch next week.
The choice is yours.
But remember: First movers win.
The coaches who specialize in functional medicine support NOW will dominate this market. Don’t let this opportunity pass you by.
Don't let this opportunity pass you by.
Ready to Become THE Functional Medicine Expert in Your Market?
The clients are waiting.
The demand is there.
You have the passion and expertise.
You just need the content.
For less than one coaching client pays you, you can have a complete, professional, ready-to-launch functional medicine program that generates $5,000–$20,000+ in revenue.
This is the easiest business decision you'll make all year.
Important Legal Information:
Refund Policy
Due to the nature of a downloadable product, we do not issue refunds. If you have questions about what product is right for you, please contact us via the chat box at the bottom of the page. Thank you for understanding, and we look forward to supporting you. Please make sure you have read our Terms & Conditions, Disclaimer and Privacy Policy.
Become an affiliate
Want to be an affiliate? Sweet. You can rock the ripple effect and share the love with another wellness professional. Join our affiliate program and receive a referral for rockin’ the ripple effect and helping another wellness professional start their business with the right tools and the right community support. Click here to become an affiliate.
COPYRIGHT & LICENSE
FUNCTIONAL MEDICINE PRACTITIONER STARTER KIT™ is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
YOU MAY:
- Use these materials in your own coaching practice
- Brand them with your logo and colors
- Deliver them to your clients in 1-1, groups, courses, etc.
- Charge for programs using these materials
YOU MAY NOT:
- Resell the materials themselves to other coaches
- Claim original authorship
- Redistribute the source files
Important Notice: Your use and purchase from this site signifies your agreement with our Terms & Conditions and Product Disclaimer. This is educational content for coaches to use with clients—not medical advice.
Still Have Questions?
Contact us BEFORE you buy. We’re here to help you make the right decision for your business.
Ready to transform your business and serve the clients who need real answers?
The functional medicine market is growing. The coaches who position themselves as experts NOW will lead the field. Don’t wait until everyone else catches on. Your moment is NOW.
My name is Rachel A. Feldman
I am a kick-ass business coach for health and wellness professionals, who are sick and tired of having businesses that do not attract the ideal client or when they do, they do not have a system to teach them. I help them define niche, story, backstory, a system, and a leak-free business sales funnel. I had my own health struggles that lead me to be a health coach and then organically became a biz coach after my struggles and mastered my own leak free business funnel system. I went from making 13k to 6 figures by year 3 and now I am proud to say, I rock a business that feeds my soul, my spirit, and my family.
Important Notice: Your use and purchase from this site signifies your agreement with my Terms & Conditions and Product Disclaimer. If you do not agree with my Terms & Conditions and Product Disclaimer, please do not buy this product and close this website.
FUNCTIONAL MEDICINE PRACTITIONER STARTER KIT™ by Rachel Feldman is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. RE-SALE OF ALL PROGRAM MATERIALS IS PROHIBITED.
